Commercial / retail
Country: Hong Kong
Client: Sime Darby
Services: Architecture; Interior Design; Alterations & Additions
Size: 1,000 m2
MAP was asked to break away from the BMW showroom standards and show MAD what was possible in the existing Wan Chai showroom premises. MAP suggested BMW blue flashing around the external set back double height shops front and that the content of the video screen be managed to show more still images of the BMW logo and still images of the cars and less footage of fact moving cars that the passing foot traffic and people in cars do not have time to absorb. MAP suggested an F&B facility in the show room to accommodate corporate promotions and a regular BMW social club.